Sunday, March 23, 2014

A Time for Creativity, a Time for Focus, A Time for...

When is the best time to be creative? According to Kevan Lee, there is an answer, and that answer has scientific backing.

Of course, with anything involving the brain, the real answer is "it depends." There are those who are morning people and there are those who are evening people. And morning people are -- and this may at first seem odd -- most creative later in the day than they are in the morning, while the reverse is true of evening people. Why is that? Sharp minds are not always the most creative; creativity is always a bit on the fuzzy side, and if your thinking is a bit on the fuzzy side, you'll be more creative. Your brain is making associations without the censor working all that well, and that's when creativity happens.

Lee also notes that will power decreases over the day. This is well established. So if there is something you want your employees to do that requires a great deal of will power and focus to do, have them do it early in the morning. Have them be creative once you've worn them out, toward the end of the day.

There are optimal times for everything -- creativity, analytical abilities, and focus. If you maximize the times when those are most optimal for most of your employees (of course, ideally one would differentiate for groups of employees with similar tendencies), you will get the most out of them.

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