Saturday, June 11, 2011

Three Ways to Raise Prices

Entrepreneur has a good article on Three Ways to Raise Prices. In short:

1) Target wealthier patrons.
2) Have a great reputation.
3) Location, location, location.

Read the whole thing.

Sunday, June 5, 2011

Rediscovering a Lost Science

Great talk on inefficiencies. We actually not like pure efficiency. And the world is too complex and ambiguous to ever be purely efficient. In the end, he argues that Austrian economics is the best tradition to use in marketing.