Friday, May 6, 2011

On the Nature of Beauty

In your advertising, do you use people who are beautiful or who are attractive? You may wonder what's the difference, but it turns out that people distinguish between the two. And it turns out that attractiveness is, well, more attractive for your ads.

The article discusses human beauty and attractiveness, but when it comes to advertising, beauty is an important element that many may not take into serious consideration. We accept the idea that "beauty is in the eye of the beholder," but this is in fact not really true. There is an underlying concept of beauty that is universal. One of the benefits of this kind of beauty is that is pulls a person into the work and makes the person remember it. True beauty makes you want to reproduce what is seen. One can begin to imagine the viral potential, then, of a beautiful ad.

But do you know what true beauty is?

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