Sunday, April 3, 2016

The Cost of Bad Writing

If businesses are spending $3.1 billion on remedial writing training for their employees, that means that far more money is being lost by those businesses because of poor writing skills. These losses are coming about because many of those who can write well--including those who, because of their superior communication skills, have moved quickly up the corporate ladder, and are therefore in positions to make business decisions--likely stop reading when the grammar and spelling mistakes become too much. Poorly written proposals, emails, etc. communicate that you are unprofessional and careless, and who would want to do business with such a person?

The problems extend beyond B2B losses. A poorly written in-house communication can result in lost time (and, as a consequence, money) because now you have to hunt down the author to find out what on earth they could have possibly meant; worse, using the wrong word could communicate the complete opposite of one's intention. So not only could time be wasted, but the author could even be telling you to do the wrong thing entirely. Both outcomes result in lost money and even lost opportunities. Bad writing is bad business.

Camplin Creative Consulting brings over a decade of expertise in writing composition training to our writing training program. If you have employees who need to brush up on their writing skills, we have proven methods to improve those writing skills. We go beyond mere intervention, where the writing coach tells the trainee what they are doing wrong, and use writing exercises that actively improve trainees' writing skills. With our combined use of exercises, interventions, and teaching grammar, logic, and rhetoric, Camplin Creative Consulting provides businesses with the kind of training their employees need to become better writers.

So if you find that you have employees who need to improve their writing skills, be sure to contact us at Camplin Creative Consulting today!

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